BRADY: Gun Violence Survivors Campaign
Executive Producer, Campaign Creator, Creative Director
As the oldest gun violence prevention organization in this country, it was a privilege to partner with BRADY, creators of the Brady Background Checks and the inspiration behind the “Brady Bill” during the Clinton era. The campaign’s goal was to show the real, relatable, and harrowing devastation behind this epidemic of gun violence in our country. I gathered survivors from across decades and different mass shootings – from Parkland Florida high school students to Columbine to Sandy Hook survivors - to share their heartbreaking stories, told on video, photography and docu-portraiture.
In the Clear X Gloria Steinem
Executive Producer, Campaign Creator, Talent Partnerships
One of my most cherished projects, In the Clear, was a campaign that feminist icon Gloria Steinem served as spokesperson for, in order to shine a light on the Unprison Project: an organization that helps incarcerated women carve a “clear” and successful future. This docu-style photo and video campaign aimed to show the humanity in all people, our capacity for change, and the ways in which we are all connected.
Kleinrock Schuler Center for Innovation
Executive Producer, Founding Member
Los Angeles’ Temple Isaiah received funding to create a center for justice, technology and innovation to help generations of jews connect through new media storytelling. I wanted to create a compelling spot that translated multi-location and demographic interview footage into an emotional, succinct and effective advertisement for the temple. The client broadcast this video to hundreds of people at UCLA’s Royce Hall, and started to use this as marketing collateral for their recruitment efforts. I have since produced multiple video series’ for this iconic LA non profit.
Jews: A Tribute To “Juice” by Lizzo
Executive Producer
With its infectious beat, powerful message and timely refrain, I couldn’t refuse the opportunity to work with parody writer and performer and brilliant singer, songwriter and rabbi Rabbi Jaclyn Cohen to bring her brilliant music video to life. On a shoestring budget, and using families, friends and temple members as “real people” talent, I wanted to spread the message of hope and love in the face of rising antisemitism. The video garnered over 15,000 views in its first few weeks with write-ups in Kveller and Joico, to name a few.