Davida helps brands and creators craft and share their unique stories.

As a creative development executive and producer, Davida has a passion for storytelling in various forms: video, photography, copy and imagery.  She creates the moments that make you feel, tells the stories that help you sell, and engages your audiences into action. With over a decade of experience in creative content development, video production, marketing, and influencer & brand partnerships, Davida is a savvy and seasoned digital media expert.

With a sweet spot in the female lifestyle space, Davida has a keen understanding of how to market to the Gen Z and Millennial audiences who are making conscious consumer choices to live healthy and purposeful lives. Davida's work with social impact and purpose-led organizations has yielded her most passionate and inspiring projects.

After graduating with honors from UC Berkeley, Davida started her career working in fashion for legacy brands ranging from Gap Inc. in San Francisco to Halston in Los Angeles.  She soon became one of the first in-house video producers at publishing giant, PopSugar, during their explosive growth in 2013. 

Her expertise in the female-focused video and editorial space led to Davida's 8-year leadership role at Studio 71. Here she oversaw the first brand-owned beauty channel production for Esteé Lauder called “I Love Makeup,” and cultivated relationships with the country’s top digital influencers and YouTube pioneers. She created branded content for several reputable brands including Conde Nast, Smashbox, Bobbi Brown, and Necessaire. Davida founded the studio's first in-house mini agency - The Office of Fashion & Beauty - which specialized in elevating the marketing programs of lifestyle brands. She guided her clients to collaborate more meaningfully with content creators, develop creative strategy, social channels, and platform differentiation, as well as nurture thoughtful talent partnerships.  

Davida was also inspired to create and launch two unique independent lifestyle brands of her own: The Lipstick Lobby and SwimRX. She truly knows what it takes to successfully get a product and campaign out into the world.

Today, Davida is a passionate consultant who loves to produce high quality video and photography campaigns. With a diverse client roster of global ad agencies, production companies, CMOs, and nonprofits, Davida uses her impeccable taste level and unwavering commitment to quality content to craft and realize each client's most compelling story.