Creative direction. Platform fluency. Commerce instincts. Most executives have one. Davida has all three — turning content investment into cultural traction for lifestyle brands.
She came up editorial. And in fashion. Built creator programs from scratch. Before that was even a “thing.” She Ran marketing campaigns. Launched D2C brands that received national press. She’s produced for founders, media companies, and beauty brands alike. She’s a passionate storyteller and modern day marketer. That's not a resume flex —it’s rare. Most people have gone deep in one lane. She's gone deep in all of them. In part, because that’s what it means to “grow up in digital’ - you wear all hats. So when Davida says to a CMO or brand exec “I get it” — she does. The brand story. The creator ecosystem. The platform behavior. The commerce outcome. And She gets that those things have to work together or none of them work at all.
As a creative development executive and producer, Davida has a passion for storytelling in various forms: video, photography, copy and imagery. She creates the moments that make you feel, tells the stories that help you sell, and engages your audiences into action. With a sweet spot in the female lifestyle space, Davida has a keen understanding of how to market to the Gen Y, Z, and Millennial audiences who are making conscious consumer choices to live better.
After graduating with honors from UC Berkeley, Davida started her career working in fashion for legacy brands ranging from Gap Inc. in San Francisco to Halston in Los Angeles. She soon became one of the first in-house video producers at publishing giant, POPSUGAR, during their explosive growth in 2013.
Her expertise in the female-focused video and editorial space led to Davida's 8-year leadership role at Studio 71. Here she oversaw the first brand-owned beauty channel production for Esteé Lauder called “I Love Makeup,” and cultivated relationships with the country’s top digital influencers and YouTube pioneers. She created branded content for several reputable brands including Conde Nast, Smashbox, Bobbi Brown, and Necessaire. Davida founded the studio's first in-house agency, The Office of Fashion & Beauty - which specialized in elevating the marketing programs of lifestyle brands. She guided her clients to collaborate more meaningfully with content creators, develop creative strategy, social channels, and platform differentiation, as well as nurture thoughtful talent partnerships. Davida was also inspired to create and launch two unique independent lifestyle brands of her own: The Lipstick Lobby and SwimRX.
Today, Davida works as a consultant, developing high concept campaigns and brand launches. Davida's outside work with social impact organizations has yielded some of her most passionate and notable projects to date. With a diverse client roster of global ad agencies, production companies, CMOs, and non-profits, Davida uses her impeccable taste level and unwavering commitment to content innovation to help craft each client's most compelling story.