SwimRx

Brand Co-founder, Producer, Copywriter; Creative Director

There was one key driver that led me to create a D2C swimsuit brand for women: swimsuit shopping sucks. I believe SwimRx could revolutionize how swimwear was marketed to women. Armed with a mission to solve this dilemma and informed by data extracted from hundreds of women surveyed, my team and I created a single silhouette, size inclusive from XS-3X, to empower women in their ‘bathing suit pursuit.’  I loved bringing this vision to life from the ground up, from the social and ad copy, to the marketing strategy, to the photoshoot casting and concepts. Although the launch was interrupted by the pandemic, the brand’s mission, style, and ethos remain timeless.