SwimRx
Cofounder, Executive Producer, Creative Director
There was one key driver that led me to create a D2C swimsuit brand for women: swimsuit shopping sucks. I believe SwimRx could revolutionize how swimwear was marketed to women. Armed with a mission to solve this dilemma and informed by data extracted from hundreds of women surveyed, my team and I created a single silhouette, size inclusive from XS-3X, to empower women in their ‘bathing suit pursuit.’ I loved bringing this vision to life from the ground up, from the social and ad copy, to the marketing strategy, to the photoshoot casting and concepts. Although the launch was interrupted by the pandemic, the brand’s mission, style, and ethos remain timeless.
Dan Deutsch Eyewear
Executive Producer, Model Casting, Stylist
Dan Deutsch Optical is renowned for its unique, high end designer selection and unparalleled eyewear expertise. Dan Deutsch stocks the world’s most prestigious brands from Celine, Tom Ford, Oliver Peoples, Balmain, Off White, Loewe, Saint Laurent, Gucci, etc. It was a pleasure to help Dan formulate a campaign strategy that would bring more eyeballs to their commerce site, and help reinvigorate the brand image.
