Swimsuit shopping sucks. That simple insight sparked the creation of SwimRx, a direct-to-consumer swimwear brand built to rethink how women shop for and experience swimwear. Informed by research and feedback from hundreds of women, me and my co-founder developed a size-inclusive approach centered on a single, thoughtfully designed silhouette, available in sizes XS–3X. The mission: take the frustration out of swimsuit shopping and empower women to feel more confident in their pursuit of the perfect suit.