Evereve was a key client during my time at creative agency AD&Co., where our team was retained to produce monthly on-location shoots for the brand’s catalog, from creative development and photography through post-production, layout, and final delivery.

Working closely with the founders, fashion experts, and styling team, I helped develop editorial concepts and content ideas that could be captured alongside the monthly shoot. We continually tested new formats and visual approaches, from interviews and behind-the-scenes content to trend stories, styling how-tos, and more. The goal was to extend the value of each shoot, build a richer content library, and create fresh ways for the brand to engage its audience.