Founded in Japan in 1905, Masunaga is a heritage eyewear maker celebrated for its handcrafted frames and pioneering role in Japanese eyewear. Inspired by the brand’s commitment to craftsmanship, I developed #WhatsYourCraft, a branded documentary series profiling eight local artists and professionals whose work reflects a shared dedication to their craft. Through intimate storytelling, the series connected Masunaga’s legacy of handmade excellence with a new generation of makers, bringing their creative processes and personal philosophies to a global audience.