Masunaga is one of the oldest, most respected eyewear companies in Japan. Established in 1905 in Fukui, Japan, Mr. Masunaga is credited for bringing over craftsmen from Osaka and Tokyo into Fukui to establish the production of eyeglasses in his region. With their unique history and focus on the handmade, we were tasked with creating a branded content docu-series around modern craftsmen in the US who shared the same values as the heritage eyewear company. I came up with a series called #WhatsYourCraft that profiled 8 local artists who share their unique inspirations and artforms with us and the world.