For ULTA’s creator-backed beauty brand, LoveCraftBeauty, we at AD&Co developed This Is Me, a beauty campaign and documentary video series celebrating Gen Z’s unapologetic approach to self-expression.

I helped cast and capture video testimonial and beauty footage for eight individuals, each sharing their personal stories and inviting us into their bold, colorful worlds. The goal was to showcase a new generation of beauty defined by individuality, authenticity, and the freedom to be fully yourself.