Jews: A Tribute to Juice
Brand Storytelling and Campaign Development
Jews: A Tribute to Juice is a pop-culture-meets-Purim parody that reimagines Lizzo’s hit song as a joyful celebration of Jewish culture, tradition, and pride. Created with Rabbi Jaclyn Fromer Cohen and the Temple Isaiah community in Los Angeles, the viral video brought together music, humor, and congregation-wide participation to deliver a message of unapologetic Jewish pride.